The Markel Group General Store Returns for 2026
Guests sporting their Costa Farms hats at last year's Reception. They sold out in minutes.
The average attendee of the Masters Invitational at Augusta National, by some accounts, spends approximately $246 on merchandise during tournament week. Augusta doesn't allow online sales. If you want that merch, you have to be there in person.
Last year, at the 2025 Zealous Pursuit Reunion, the average guest spent $1.09 at our General Store.
Well, we have some work to do to catch up! And we'd love your help.
For the second year, the Markel Group General Store will open for one day only at the Reception on May 20th at Reunion. The store will be set up under the tent on the University of Richmond football field, staffed by your Reunion Rangers in their light blue shirts, and easy to find. We are stocking the shelves with a limited, hand-picked selection of merchandise from across the Markel Group family of companies.
We offer everything at value prices. Everything is available for one day only. When it's gone, it's gone.
Scenes from the 2025 Zealous Pursuit Reunion General Store.
Our business leaders helped us curate this year's selection, sharing with us some of their favorites from across the Markel Group family. A mix of the practical, the playful, and the genuinely useful. A prime opportunity to build your Markel Group swag collection.
Last year, the Costa Farms sun hat was the runaway hit of the General Store. At $5, it was the best-dressed deal on the football field. Guests donned them at our sun-soaked reception. They sold out.
They were so popular, we're bringing them back. In limited quantity. Perfect for the beach, the yard, as well as the Reception under the May sun in Richmond.
Look for the General Store at The Reception, or ask any Reunion Ranger if you have questions. Limited supplies — get them while they last!